Type: Branding & Marketing Strategy
Role: Brand Research | Design Layout | Logo Design | Motion Graphic
Tools: Photoshop | Illustrator | After Effects
Description: Branding the person identity based on the data that was given to me. Brandy is a creative person who like to do yoga, art and adventure.
Role: Brand Research | Design Layout | Logo Design | Motion Graphic
Tools: Photoshop | Illustrator | After Effects
Description: Branding the person identity based on the data that was given to me. Brandy is a creative person who like to do yoga, art and adventure.
Challenge: Brainstorm a brand for the person who want to start the business and brand their identity. Marketing her brands to the visual identity system in different ways.
Defining of who she is and what is her identity to express through the logotype. She's a strong, friendly person. For the logotype, it was to express friendly and strong. For the logo, a stack of rocks represent calm and balance because she like to do yoga. As for the letter "B," I replaced 2 sharp corners with curve to give a friendly letter and with the color white.
To advertise this person who give a one on one yoga class, is to think of the marketing strategy to target what audience would be interesting take class with her. With a hashtag that will make others think to look her up on instagram. On the instagram, the user will find most of her posts that will have information like event and phone contact. In addition, having a gif of her own will send the message.
